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OUR STORY

OUR STORY

SAVING SEA TURTLES, ONE SIP AT A TIME

Lost Years is the spirits brand with a purpose – a range of exceptional rums devoted to saving endangered sea turtles.

Every year thousands of newly hatched sea turtles scurry across tropical beaches and disappear beneath the waves.

They won’t be seen again for up to a decade.

Where they go during these ‘lost years’ is one of nature’s great mysteries, but what we do know is that these ancient creatures are today in danger of extinction and, without our help, could soon be lost forever.

So join us and let’s raise a glass to saving these incredible creatures.

Every drop of Lost Years rum we sell saves baby sea turtles. Working with our charity partner, SEE Turtles, we help fund community-based conservation at key nesting sites across the Caribbean & Latin America. Check out our News pages for stories of some of the amazing conservation projects we've already supported.

In our first year alone, we raised enough money to save over 31,000 sea turtles, but with your help we'll save over 1 million in the next few years!

INSPIRED BY A SON’S LOVE OF THE OCEAN

The idea for a sea turtle-saving rum was hatched on a family holiday in Jamaica in 2019.

The idea for a sea turtle-saving rum was hatched on a family holiday in Jamaica in 2019.

Inspired by their son's love of sea turtles, British couple Lee & Trudy Smith hit on the idea of 'great rum doing good' after visiting one of the famous rum distilleries on the island and seeing nesting sea turtles on a nearby beach.

It took over a year to make the Lost Years dream a reality – sourcing incredible rums from some of the region’s most revered distilleries and partnering with non-profit SEE Turtles to ensure every penny raised makes a difference.

The brand was finally launched during the height of lockdown, in November 2020.

Now it's down to you!

Buying a bottle of Lost Years won’t just get you some of the best unadulterated rum in the world, it’ll save up to ten hatchlings – ensuring they get to disappear beneath the waves and begin their own ‘lost years’ journey into the future.

 

JOIN THE TURTLE TRIBE →

Sign up for 15% off your first order and save a baby sea turtle too!

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0800 048 7750
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  • Ribwood Hall, Caynham, Ludlow, SY8 4LZ
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